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825% Increase in Qualified Leads with New “Free Test Drive” Landing Page

  • Writer: Nick Fernandez
    Nick Fernandez
  • 5 days ago
  • 2 min read

Body Plex Elberton had a healthy stream of web traffic, but most users weren't taking meaningful action. Their previous lead generation methods included:


  • 4 qualified leads/month from a basic contact form

  • 10 leads/month from the “Call Now” button

  • 24 leads/month through the “Get Directions” button


While these tools brought interest, they lacked a strong, actionable incentive—especially for new prospects unfamiliar with the gym.


Bodyplex Elberton Website

The Solution: A Free Test Drive CTA


Upsway Marketing revamped the site’s primary call-to-action with a compelling offer: a Free Test Drive—a one-time pass for a free workout.


Key Enhancements:

  • Clear, Motivating Headline:“Free Test Drive! Good for one free workout at Bodyplex Elberton!”

  • Streamlined Form:Quick to complete, mobile-friendly, and frictionless.

  • Automated Confirmation Email:Sent instantly upon submission, with all redemption details included:

    “Show this email to the front desk to claim your pass. Valid Mon–Thurs 10:00 AM–6:30 PM and Fri 10:00 AM–3:30 PM. We’re excited to see you!”

  • Warm, Personal Language:Messaging emphasized the welcoming atmosphere of Body Plex Elberton.


The Results


After launching the new landing page, the Free Test Drive offer delivered:

  • 37 qualified leads/month from the form⟶ That’s a +825% increase over the original form (4 leads)⟶ +164% improvement over the previous best-performing CTA (24 leads via directions)

  • Improved conversion rate sitewide

  • More engaged, ready-to-act prospects walking through the door


Why It Worked


✅ Valuable Incentive – A free workout lowers the barrier to entry

✅ Clear Process – Users know exactly what to do and what to expect

✅ Personal Touch – Friendly copy reflects the gym’s supportive vibe

✅ Immediate Follow-Up – Confirmation email builds anticipation and trust


Conclusion


By pairing a real, time-sensitive incentive with clean design and a welcoming tone, Upsway Marketing created the most successful lead generation tool Body Plex Elberton has ever had.


This case is proof that smart strategy + thoughtful language = powerful results.

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