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Positioning
We replace the black box with a blueprint.
Most marketing agencies profit from confusion. We profit from clarity. Upsway gives small businesses and nonprofits the same quality of strategy and execution that larger companies pay ten times more for — without the opacity.
01
Not an agency.
We operate as an embedded partner — no account managers, no upsell layers.
02
Education included.
Every deliverable comes with a walkthrough so you understand what we built and why.
03
You own everything.
Your site, your domain, your ad accounts, your data. Always in your name.
What We do
Three disciplines. One coherent system.
01
Web
Sites and apps built to perform — fast, ownable, and built for growth.
Interfaces designed around your customer, your message, and how people actually convert.
Production-ready builds on modern, maintainable stacks — structured for speed, scalability, and long-term control.
Production-ready builds on modern, maintainable stacks — structured for speed, scalability, and long-term control.
02
Branding
A system of identity that tells the truth about who you are.
Marks that scale, age well, and mean something.
Color, type, and tone — documented and consistent.
Visual assets for social, print, and campaigns.
Clear, confident language people actually read.
03
Campaigns
Campaigns that move metrics — with strategy you can follow.
Calendars, content, and community — run with intent.
Supported platforms:
Budget-efficient campaigns with transparent reporting.
Supported platforms:
SEO-aware content that earns long-term traffic.
Lifecycle flows and newsletters that convert.
Story placement that builds credibility.
Pricing
Plain numbers. No packages. No upsells.
This is the entire menu. You pay for exactly what you need — nothing more, nothing bundled.
Landing Page
$750
Flat. One-time fee.
Additional Pages
$200
Per page, as needed.
All Other Services
$75
Branding, campaigns, support.
Why Upsway
Built on four
non-negotiables.
These aren't perks. They're the foundation of how we work — and the reason clients stay with us long after their first project.
You own everything
Site, domain, ad accounts, analytics — all in your name, from day one.
No black box
Every dollar, hour, and decision is visible. We share the work, not just the results.
Strategy-first
We start with "why" before "what." No shiny-object tactics without a plan.
Education included
We pull back the curtain so your team can steward success after launch.
Values
Upsway Marketing has democratized digital marketing since 2020 by offering adaptive, accessible, and affordable solutions for businesses of all sizes. We treat your business as if it were our own — because partnership isn't a pitch, it's how we work.
Nick Fernandez, MBA
Founder
01
Care
Every client relationship is a long one — we plan for year three, not month three.
02
Pro Bono
Reserved hours every quarter for nonprofits doing meaningful work.
03
Partnership
We share the wins and the hard conversations. No performative optimism.
Portfolio
Outcomes first.
Then the work behind them.
Nonprofit · Youth Education
2,724% Increase in Social Reach
Problem
Low visibility and inconsistent posting.
Solution
Content plan with consistent organic execution.
Fitness · Local Business
825% Increase in Qualified Leads
Problem
High traffic, low conversion on site.
Solution
New “Free Test Drive” landing page with clear CTA flow.
Small Business · Bakery
2,150% ROI from Website Launch
Problem
Over-reliance on social, no owned funnel.
Solution
Conversion-focused site driving direct orders + traffic.
Food Brand · eCommerce
12% Email Click-Through Rate
Problem
Strong list, low engagement and clicks.
Solution
Campaign restructure, improved deliverability, stronger CTAs.
Nonprofit · Education
1,360% Increase in Site Traffic
Problem
Outdated site with low engagement.
Solution
Full site refresh with improved structure and UX.